It was announced today in a press conference that the first commercial LTE network is launched in Stockholm, Sweden and Oslo, Norway. The announcement brings no surprise since TeliaSonera and Ericsson have been working together on the LTE development project since 2008, aiming to launch the service commercially in 2010. Similar project was ongoing in Oslo, however with the Chinese manufacturer Huawei. The first milestone in the project was the LTE site launched in central Stockholm in May 2009.
Telia promises data rates of 50 Mbps to start with are expect to double as the network gets optimized. From the network point of view, it looks promising and today’s launch will increase the trust factor in LTE and we will see even more contracts from other operators in the world.
Note that many have already planned the rollout of LTE sometime in 2010, however many are still satisfied with the 21 Mbps that their Turbo 3G networks (HSDPA) can offer.
A disadvantage with this early launch is however on the terminal side. Read More »

Hans Vestberg, Ericsson Chief Financial Officer and Appointed CEO, for the first time keynote speaker at Broadband World Forum 2009 which took place at CNIT LA défence, Paris, France from 7-9 September 2009.
Vestberg talks about many opportunities and challenges for the future of telecom from Ericsson’s perspective.
2009 Financial crisis affecting the entire society.
2012 Mobile broadband in massive installation phase growing into 3 billion mobile broadband subscribers
2020 After installation is finish, the Deployment Phase will start. He compares the mobile broadband to the iron manufacturing innovations which led into building railways to connect countries and then steamships to connect continents.
2050 Sustainability aiming to reduce CO2 emissions by 50 – 80%.
Watch the video to listen to Hans Vestberg entire speech at BBWF 2009 Read More »

A year ago, there was only 10% of the advertising firms that have used and tried mobile advertising, today there are more than 50%. Mobile advertising can either be used as the main vehicule in a campaign or it can also be used as part of a media mix.

There are 3 drivers in mobile advertising: Consumers, Operators and Advertising companies.
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Can you imagine yourself in 2020? Ever wondered about applications that can take advantage of the future mobile technology?
Ericsson presented a three conceptual mobile Personal Area Mediator (PAM) that aim to show the usage of the 100 Mbit/s mobile broadband. These concepts can be considered as the 4th generation of mobile devices after TV, PC and Phone. Each concept was described with a scenario to clarify how the mobile solutions could be used to satisfy different needs and wishes. Organizer for business and organization, Harmonizer for well-being health and balance and Exciter for fun and entertainment. Read More »