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	<title>Mario Mansour Blog &#187; Advertising</title>
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		<title>The time is right for Mobile Advertising</title>
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		<pubDate>Fri, 04 Sep 2009 19:44:49 +0000</pubDate>
		<dc:creator>Mario Mansour</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ericsson]]></category>

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		<description><![CDATA[A year ago, there was only 10% of the advertising firms that have used and tried mobile advertising, today there are more than 50%. Mobile advertising can either be used as the main vehicule in a campaign or it can also be used as part of a media mix. There are 3 drivers in mobile [...]]]></description>
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